Project 01 — Creator(04)

Jake Morrison

Monthly short-form video editing for TikTok — an always-on retainer turning daily footage into daily posts.

+24.5mViews across the retainer period
+89%Engagement rate lift vs. prior quarter
+105kNew likes from edited posts
Standout Jake Morrison edit — mountain travel sequence

Overview

Jake posts every day — travel, challenges, behind-the-scenes — but editing every night was burning him out and the pacing was inconsistent. He needed an editor who could match his voice and never miss a upload day.

We put Jake on a monthly subscription with a dedicated editor: same-day selects, next-day delivery, and a shared hook library built from his top 50 posts.

  • 20+ shorts delivered per month, every month
  • Dedicated editor with 24-hour turnaround
Approach(a)

A format system, not one-off edits

Challenge

Volume without burnout

Daily posting with nightly self-edits meant slipping quality and missed days whenever Jake traveled.

Solution

Three repeatable formats

We built travel-drop, challenge-cut and day-in-the-life templates with signature captions and transitions.

Execution

Async same-day pipeline

Footage in by noon, selects by evening, polished post by morning — with timestamped review links.

Outcome

Compounding growth

Posting never slipped for six months; the algorithm rewarded consistency with +24.5m views.

Gallery(b)
Challenge-format edit still — downtown street series
Vlog-format edit still — filming behind the scenes
Related work(c)

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