Project 02 — Brand(04)

Pulse Athletics

One-off long-form video edit to fill in for the brand's usual editor — a launch film delivered under deadline.

+15mViews on the launch film
+59%Engagement rate vs. brand average
+2.4mLikes across cutdowns and shorts
Pulse Athletics launch film — gym training block

Overview

Pulse Athletics had a product launch locked to a date — and their in-house editor went on leave two weeks out. They handed us 14 hours of event and training footage plus a strict brand book.

We matched their grade, rebuilt their motion kit from reference files, and delivered the 12-minute launch film plus six cutdowns in nine days.

  • 12-minute launch film + trailer + six platform cutdowns
  • Brand-book match: fonts, grade, logo behavior, tone
Approach(a)

Invisible handoff, visible launch

Challenge

A date that couldn't move

Launch assets, ad buys and retail displays all pointed at one premiere date with no slack.

Solution

Brand-kit cloning

We rebuilt their lower thirds, grade LUT and caption style on day one so reviews judged story, not styling.

Execution

Two review loops

Rough cut at day four, polish at day seven, masters and cutdowns by day nine — all inside their guidelines.

Outcome

A launch that over-delivered

The film outperformed the brand's average engagement by 59% and the cutdowns added 2.4m likes.

Gallery(b)
Workout still — conditioning cutdown
Track still — sprint training for the launch film
Related work(c)

Need a fill-in editor who gets it right?

One-off edits start at $199 with brand-book matching included. Tell us your deadline — we'll tell you honestly if we can beat it.

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